Spec S1 · The rate card · Services & packages

Two weeks from today, your whole grid looks like one brand.

Three ways to shoot it, three box sizes, one invoice from $350 to $1,400. Below is every package, every bolt-on, and every box-in date — specs marked, prices printed — so you walk into the call already knowing your column.

Book a 15-min shot call or ring (201) 945-9566
Built around
  • Etsy shops
  • Wheel-thrown ceramics
  • Cold-process soap
  • Indie serums & balms

Every package includes glaze-true retouching and files named by SKU — the stuff that saves you an evening of renaming.

Spec S2 · The shot types

Three ways we light a product

Every package mixes these three. What changes between tiers is how many frames you get — and whether we build a full lifestyle set around your stuff.

  1. A speckled stoneware mug on a seamless white sweep, lit softly with a gentle contact shadow.

    White-sweep e-comm

    The listing workhorse. Your product alone on seamless white, shadow kept soft so it still sits on something real.

    • Front, back, ¾ and detail angles per SKU
    • 2000 px squares that pass Etsy’s first-photo crop
    • Background cleaned to an even, true white

    In every package · A · B · C

  2. An amber serum dropper and a lilac ceramic dish styled on linen and stone against a violet backdrop under a hard key light.

    Styled lifestyle

    Your serum at 7am, your mug mid-pour. A set built in your brand palette so the photo looks like your shop, not ours.

    • Backdrop, plinths and surfaces matched to your hex codes
    • Props from our shelf — linen, stone, dried botanicals
    • Cropped 4:5 for the feed and 16:9 for banners

    Tier B · 1 set  /  Tier C · 2 sets

  3. Top-down flat-lay of violet and magenta swirled soap bars, kraft wrappers and dried petals arranged on a grid.

    Top-down flat-lay

    The whole collection, from directly above. Great for gift sets, scent lineups and “here’s everything in the drop” posts.

    • Grid, scatter or ingredient-story arrangements
    • Your real packaging, tissue and stickers in frame
    • Square and 4:5 crops from the same setup

    In every package · A · B · C

Spec S3 · Side by side

The three packages, spec for spec

Same studio, same light, same retouching standard. What changes is the size of the box, how many sets we build, and how fast your gallery lands.

Comparison of the Flat-Lay Run, Shelf & Story and Full Launch packages
Spec Tier AFlat-Lay Run Tier B · most bookedShelf & Story Tier CFull Launch
Finished, retouched images203560
Products in the boxUp to 6Up to 12Up to 20
White-sweep e-comm frames
Top-down flat-lays
Styled lifestyle setsNot included1 set2 sets, built to your palette
Bundle & gift-set group shots Not included
Detail macros — glaze drips, soap swirls, dropper texture Not included Not included
Retouching revision rounds111
Gallery, once your box lands7 days7 days5 days
Exports2000 px + 4:5, named by SKU2000 px + 4:5, named by SKU2000 px + 4:5 + 16:9 banners
Best forRestocking a tight lineA seasonal launchA whole new collection
Invoiced at$350$785$1,400
Book this package Start a Flat-Lay Run Book Shelf & Story Plan a Full Launch

Torn between two columns? Bring your SKU count to the call — if the smaller package covers it, we’ll say so.

Help me pick a column

Spec S4 · Set recipes

Glaze, lather, amber glass — each lit its own way

Ceramics, soap and skincare each break a camera differently. These are the setups we reach for first, and they get written into your shot list so next season’s reshoot lines up with this one.

Recipe 01 · Ceramics

Stoneware & porcelain

Gloss glazes mirror every lamp in the room, and speckle vanishes under flat light.

Key
One large softbox raked at 45°, flagged in black so the glaze shows one clean highlight instead of five.
Modifier
Circular polarizer to tame hotspots; black cards for edge definition on white clay.
Backdrop
Warm-grey sweep or a plaster slab that won’t fight the glaze.
Retouch
Glaze color matched to the actual piece. Pinholes and kiln marks stay when they’re part of the charm.
Usually books · Shelf & Story, $785 See the column
Recipe 02 · Bath

Cold-process soap & bath

Swirls go flat, white bars blow out, and crumbs end up in every frame.

Key
Hard light skimming low across the cut face to lift the swirl and the texture of the top.
Modifier
A small mirror to bounce a glint into the cut; a grey card to hold detail in white bars.
Backdrop
Stone, end-grain wood or kraft — whatever your wrappers already use.
Retouch
Crumbs and lint cleaned. Soda ash stays if every bar in the batch has it — buyers should get what they see.
Usually books · Flat-Lay Run, $350 See the column
Recipe 03 · Skincare

Serums, oils & balms

Amber glass goes muddy, labels catch glare, and droppers start looking like plastic.

Key
Backlight through a diffusion panel so the liquid actually glows.
Modifier
Strip lights for clean edge highlights down the bottle; a flag to kill glare across the label.
Backdrop
A gradient sweep in your brand hue, or stone and linen for the balm tins.
Retouch
Labels straightened, glare cleaned, oil color matched to the sample you sent.
Usually books · Full Launch, $1,400 See the column
Recipe 04 · Etsy goods

Jewelry, candles & paper

Tiny details, fiber texture and metal that reflects the whole studio.

Key
Soft overhead for the base, plus one hard accent for sparkle on metal and wax.
Modifier
100mm macro with focus stacking, so a ring is sharp from stone to shank.
Backdrop
Linen, stone, or your own packaging — the box is part of the product.
Retouch
Stacked frames blended, dust picked off by hand, textile and paper color matched.
Usually books · Flat-Lay Run, $350 See the column

Spec S5 · Bolt-ons + the bill

Add-ons land on the same invoice

There’s no cart and no checkout. Pick a package on the call, add extras there or straight from your proof gallery, and it all arrives as one invoice. Here’s what a real one could look like.

Sample invoice Letterpress & Lantern · 401 Post Avenue, Lyndhurst, NJ 07071 For: a ceramics shop, 12 mugs in 4 glazes
Sample invoice line items for a Shelf & Story package with bolt-ons
ItemAmount
Shelf & Story — 35 images, up to 12 products$785.00
Clipped transparent PNG × 6$54.00
Hand-model set × 1$95.00
Extra retouched image × 5$80.00
Insured return shippingAt cost
Total before shipping$1,014

An example, not a quote — yours is built from your own shot list.

The full bolt-on list

  • Extra retouched imageFound one more angle in the gallery you can’t live without.$16
  • Clipped transparent PNGProduct cut out clean for Shopify themes, ads and mockups.$9 / img
  • Hand-model setHands holding, pouring, pumping or unwrapping your piece.$95
  • Extra styled lifestyle setOne more set built in your palette, on Shelf & Story or Full Launch.$210
  • Prop sourcing beyond our shelfA specific tile, fabric or vintage piece hunted down for the set.$65 + props
  • Rush galleryProofs in 4 days from the day your box lands.+$140
  • Insured return shippingOr tuck your own prepaid label in the box.At cost
Invoice payable by VISA AMEX APPLE PAY ACH

Spec S6 · Box-in calendar

Ship by these dates, list before the rush

Each page is the day your box should land on Post Avenue. Seven days later your gallery is live — early enough to list, tweak titles and run ads before the season peaks.

  1. Oct 2026

    30Box lands by Fri

    Holiday & Black Friday

    Gift-guide listings, bundle shots, a cozy lifestyle set for the launch email.

    Gallery by Fri, Nov 6 · weeks ahead of Black Friday, Nov 27

  2. Jan 2027

    15Box lands by Fri

    Valentine’s Day

    Couples’ mug sets, rose-scented bars, the little gift box with the wax seal.

    Gallery by Fri, Jan 22 · three weeks before Feb 14

  3. Apr 2027

    02Box lands by Fri

    Mother’s Day

    Self-care bundles, serum-and-balm duos, hand-model shots for the “for her” crowd.

    Gallery by Fri, Apr 9 · a month before May 9

  4. May 2027

    14Box lands by Fri

    Summer markets & favors

    Booth-banner crops, wedding-favor flat-lays, travel-size lineups.

    Gallery by Fri, May 21 · ready for market season

Cutting it close? Rush (+$140) brings the gallery down to 4 days once your box lands.

Hold my holiday slot

Spec S7 · Your move

Pick a column on the call — or we’ll pick it with you

Bring your SKU count and a rough launch date. You’ll hang up with a package, a written shot list in your inbox within 48 hours, and a packing slip that tells you exactly what goes in the box.

Book a 15-min shot call or ring (201) 945-9566

401 Post Avenue, Lyndhurst, NJ 07071 · studio@letterpresslantern.com · By appointment — book a call

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